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SShahzaib Shoaib

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What I tell clients, written down. 

The same questions come up on almost every first call. Do we need a custom model? What should we automate first? These are my answers, kept short.

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4 posts, newest first

Two frosted glass monoliths facing each other, one lit royal blue and one lit periwinkle

Latest3 min read

Claude Fable 5.1 vs GPT-6 Astra: which one I use for what

I code with Fable 5.1 and let Astra run my computer. Here's why, what each one costs, and where Opus 5 fits in.

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  1. A single glass sphere beside a structure assembled from connected glass blocks

    1 min read

    AI engineer vs ML engineer: which one does your business need?

    Clients often ask if I will train them a custom model. Almost never. Here is the difference between the two roles, and why it matters for your budget.

    • AI engineering
    • For founders
  2. A winding line of connected glass nodes with one node lit bright blue

    1 min read

    You don't have an AI problem. You have a workflow problem.

    When founders ask about AI they expect something exotic. Then we look at how the work flows, and the fastest wins turn out to be ordinary.

    • Automation
    • For business owners
  3. A layered glass structure with a glowing core built into its centre

    1 min read

    Why most AI features fail: bolted on vs architected

    A chatbot stapled to the corner of an app demos well and then quietly dies. The difference is whether the intelligence is part of the system.

    • Product
    • AI engineering